Apple is one of the biggest names in the world. As a matter of fact, in terms of market capitalization, it is literally the largest company in the world. So, when you think of Apple, what do you think? You probably think iPhone, or MacBook, iWatch; but I'd be willing to bet that the furthest thing from your mind is camera. However, it seems as though Apple's next big bet is the camera! The one thing it's iPhone is actually known to lack in quality.
The Camera Is Becoming More Important And Apple Knows It
In the past, the camera job was a relatively simple thing to explain. The camera was in charge of capturing memories. It would be pulled out for birthdays, graduations, and other celebrations to capture the moments we have in our lives. However, the camera's job is changing.
In 2010, Instagram was able to successfully use images as a form of social media that consumers digest in the mobile space; and it took off like a rocket! From then on, the camera's job has expanded. Today, it is an integral tool for social media; and in my opinion, one the Apple really hasn't paid enough attention to. However, that's all changing.
Apple Is Working To Make Their Camera Better
Realizing that the camera is becoming an integral device to social functions, Apple is spending more time and money to develop a camera like no other. Recently, the company acquired LinX in an attempt to learn more about the production of multi-aperture cameras. To put things into the simplest terms possible, Apple is looking for a way to fit more power into a smaller form through the use of sensors and software that will capture multiple images simultaneously. As a result, Apple iPhone cameras will one day generate a much better quality image. Arguably more important than quality of still frame images, the new technology could lead to 3D capabilities.
What This Means For Apple
There's a cringing reality for smartphone players these days. The bottom line is that more and more competition is coming into the market, and the major players are going to have to stay ahead of the game one way or another. For Apple, that's becoming incredibly clear as they are losing smartphone market share in just about every major market around the world with the exception of China! So, the news that Apple is working to improve the camera on the iPhone is very big news! While it remains to be seen, Apple could be the first smartphone maker that gives its customers the ability to capture three dimensional images and video.
How Binary Options Traders Can Benefit From Knowing This?
Investors move the market, we all know that. So, what investors see as valuable, becomes valuable. With that said, investors seem to love the new effort to improve the camera from Apple. So much in fact that the stock was trading on pretty heavy gains Wednesday and will most likely continue to do so. So, as a binary options trader, you can take advantage of these uptrends by purchasing call options as the trend continues!
What Do You Think?
Do you think Apple will continue trending up? Why or why not? Let us know in the comments below!